I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet - it might not be the right answer, but it's there." This made me think about how our actions and thought processes have changed over the last five years in terms of discovering information, and how, this is such a powerful tool in the marketing belt of anyone selling a product, service, fundraising, education, anything. ..
Pitstop Blog
Welcome to the Pitstop Blog. We are all learning, being inspired and being challenged on a daily basis about how to best engage our audience authentically and with purpose. You are not alone, we are not alone, so let's share and help keep each other on track.
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Five tips to make your social media journey less daunting
Georgi Roberts | Monday 30th April, 2012
Do you break out in a sweat imagining your business competing with Lady Gaga's prolific Twitter account or Levi’s fantastic Facebook page? ..
Think before you link
Georgi Roberts | Thursday 1st March, 2012
On February 27th LinkedIn launched a “follow company” button to place on company websites. Before you jump in and put it next to your Google+, your cute Twitter follow bird, your Facebook ‘like’ count and all the rest, stop and think.
Are you sending them to a page where you’ve optimised your profile, carefully described your services and offer a point of connection? Or are you sending them to another page, to another social media channel where you feel like you MUST have as many followers or likes as possible. ..
Top 5 marketing mistakes I see again and again
Penelope Bettison | Tuesday January 31st 2012
1. Businesses don’t understand and leverage the true value of their brand
All too often I am surprised to discover hidden gems of amazing brand stories within organisations. Stories that the businesses overlook, take for granted and lose sight of due to being too close to their business which impedes their ability to be objective. They miss an opportunity to be inspired by the true authenticity of their brand.
Often the brand has never been defined, resulting in inconsistent activity and ineffective messaging.
SOLUTION: Align the team and create a culturally supported brand vision.
This can and should result in a significant forward progression throughout a business, not just in marketing but all departments from finance to operations to HR.
..
An inspired piece of YouTube advertising
Penelope Bettison | November 3rd 2011
This week I stumbled across a campaign developed by Dermablend cosmetics, a brand I had not heard of until now. Their YouTube video was released on 11 October 2011. An inspired campaign, not dissimilar to the Dove campaign a few years ago. ..
Is your brand safe?
What would you do if someone came along and opened a business with the same name or something very similar? Unless you have protected your business name there’s not much you can do about it. ..
What drives people to purchase?
We’ve all had that moment when we have purchased something we have later regretted or wondered what sort of headspace we were in to even consider such a purchase. ..
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