About Us

Established in 2008, Penelope Bettison launched Pitstop Marketing in Adelaide, SA to provide an alternative marketing solution to SME's who are often too busy to develop strategic marketing plans and tend to adopt a hit and miss approach, wasting both time and money. Unlike the traditional approach of working with separate suppliers on advertising, publicity, printing, web etc, Pitstop Marketing manages all channels on behalf of the client to ensure a consistent brand.

The traditional approach of engaging multiple suppliers, meant clients had multiple budgets, multiple messages and missed multiple opportunities to leverage and integrate activities, delivering ineffective solutions. Pitstop Marketing alleviates this stress, without the expense of a new employee, and ensures a consistent and integrated approach.

While the office is located in Parkside, Adelaide, South Australia,  the team work from a variety of locations, from homes and offices across Australia, and sometimes overseas.

The name: Pitstop Marketing

The name Pitstop Marketing was inspired by the name of the Director Penelope, having spent much of her life being referred to as a Penelope Pitstop. This Hanna-Barbera character was developed in 1969, (set in the 1920's), in an animated series Wacky Races. Penelope Pitstop then starred in her own spin-off, The Perils of Penelope Pitstop. Pitstop Marketing is situated to avoid the perils of marketing, and the characters catch-phrase "Hay-yulp" (help), is precisely what Pitstop Marketing provides its clients.

The logo

The Pitstop Marketing logo was inspired by a racetrack, symbolising the marketing journey, which is ever evolving and cyclical. The colours are inspired by Penelope Pitstop herself.