I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet - it might not be the right answer, but it's there." This made me think about how our actions and thought processes have changed over the last five years in terms of discovering information, and how, this is such a powerful tool in the marketing belt of anyone selling a product, service, fundraising, education, anything. ..
GEORGI ROBERTS
Georgi is Pitstop Marketing's Digital Marketing Strategist. With over 12 years working in the online space, she brings a strong focus of digital marketing, including the ever-changing social media scene.
Georgi spent 15 years developing her career in London and moved back to South Australia two years ago. Having worked in a variety of industries, Georgi has an exceptional ability to understand challenges and develop creative solutions for individual business issues.
Georgi's previous experience includes strategic planning, website usability and digital marketing, including online advertising and social media. She believes in the importance of usability, and 'true' communication and engagement. She believes that a company's message must come from the company itself and not just be 'marketing speak'.
Her experience spans industries including a multi-national corporate finance company, the digital unit of a UK television channel, a world-wide hotel booking agency, and most recently South Australian State Government.
Georgi has a thorough understanding of business-to-business and business-to-consumer operations, and believes that whether it is a large business or a small family company, each deserves their own, tailored, targeted approach.
For more information on Georgi's career and to connect, look her up on LinkedIn
ABOUT GEORGI
Georgi returned home to Adelaide in 2010 after 15 years in London, with her two children and English husband, who are all loving the change in scenery, more elbow space and the warmer weather!
When her time isn’t taken up with reading about all the latest changes in the digital world, she is perfecting her expertise in colouring in and assembling fruit to look like faces. She can be seen at Adelaide Central Market, loves a friendly cellar door, and turning these two passions into an evening of great food and wine.