1. Businesses don’t understand and leverage the true value of their brand
All too often I am surprised to discover hidden gems of amazing brand stories within organisations. Stories that the businesses overlook, take for granted and lose sight of due to being too close to their business which impedes their ability to be objective. They miss an opportunity to be inspired by the true authenticity of their brand.
Often the brand has never been defined, resulting in inconsistent activity and ineffective messaging.
SOLUTION: Align the team and create a culturally supported brand vision.
This can and should result in a significant forward progression throughout a business, not just in marketing but all departments from finance to operations to HR.
..
Penelope Bettison
Penelope is Director, Owner and Strategist. She has 15 years’ experience in marketing, with a focus on business development and branding.
Penelope is an Associate Fellow of the Australian Marketing Institute and is an accredited Certified Practising Marketer, one of only a few consulting in Adelaide.
Having consulted to a wide range of industries over the last five years, Penelope brings a breadth of insight and experience that can be applied to all businesses. Her experience spans professional services including IT, financial planning, accounting, project management and business improvement, science communications, design and advertising, to sectors such as mining, engineering and survey, trades including plumbers and builders, security and surveillance, banking, government, retail, entertainment, education and health.
She has worked for the South Australian Tourism Commission in Los Angeles, Adelaide Convention Centre, Meetings and Events Australia (SA & NT) and in 2006 she was responsible for the rebranding of the Adelaide Showground.
Penelope has been called upon to deliver marketing and business presentations to a range of organisations including Westpac’s Ruby Series, Council for International Trade and Commerce SA (CITCSA) and Certified Practicing Accountants (CPA).
For more information on Penelope’s career and to connect, look her up on LinkedIn
ABOUT PENELOPE
Mother of three; a toddler, a westie and a business, Penelope loves South Australia and the lifestyle it offers, with amazing food and wine, a quick drive to work and Haigh's chocolate frogs. Having spent five years of her childhood growing up in Saudi Arabia, her key passion is travel. Following school, Penelope started a Banking and Finance degree, however after a year followed her passion to complete a degree in tourism marketing. Secretly she still loves excel spreadsheets!