I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet - it might not be the right answer, but it's there." This made me think about how our actions and thought processes have changed over the last five years in terms of discovering information, and how, this is such a powerful tool in the marketing belt of anyone selling a product, service, fundraising, education, anything. ..
Hattam McCarthy Reeves
Brand Revitalisation
Issue
Hattam McCarthy Reeves (HMcR) is an accounting and business advisory firm located in Parkside, South Australia. With three Directors at the helm and a team of almost 20 people, HMcR was struggling to maintain a consistent and strategic approach to marketing and building their brand.
Solution
Pitstop Marketing conducted a thorough review of the business, brand and marketing activities, which included a comprehensive client survey, to develop insights that would inform strategies that leveraged the existing brand equity.
As a result Pitstop Marketing worked with the existing logo and helped to revitalise the brand with a range of design and communication projects including:
- Client survey
- Employee communication on survey results
- Redesign and content review of newsletter
- Design of client seminar invitations
- Reward and recognition event concepts, invitations and gift concepts
- Development of referral program
- Other collateral design including powerpoint, promotional flyers, campaign specific items
- Concept and copy writing of case studies
- Concept, content review and redesign of website
- Consultation on database management
Pitstop Marketing continues to work with HMcR on:
- Strategic marketing planning
- Social media strategies
- Digital strategies
- Development and design of various campaigns
- Case study development
Results
HMcR now have a strong foundation of marketing messages, insights and collaterals to take to market. Their marketing maturity is evident in the clear, concise and consistent messaging through all channels of communication, from one-on-one contact to the website. Their marketing was highlighted at a 2011 industry conference of 200 national colleagues as an example of industry leading branding.
"We have used Penelope on many projects over the last 18 months including a client survey, brand and marketing review, event marketing, promotional materials (including a relaunch of our newsletter) and website upgrade. All done with a clear understanding of what is best for our business, we really enjoy working with her."
Geoff Hattam, Director, Hattam McCarthy Reeves