Liebherr Australia

Design
Issue

Liebherr Group is a world leading manufacturer of construction and mining machinery but is also an acknowledged supplier of technically innovative user-orientated products and services in numerous other fields.

Their Australian head office was looking for a new marketing partner, with fresh ideas to develop a new national corporate profile and reinvigorate their tired newsletter. Working with an international brand, the brand guidelines needed to be adhered to while also providing a new look and feel.

Solution
The marketing department at Liebherr engaged Pitstop Marketing to develop concepts and designs for both the corporate profile and newsletter.

Working closely with the internal team, Pitstop Marketing reviewed all current collaterals, visited the head office, reviewed international positioning and gained a clear insight into Liebherr Group and Liebherr Australia to propose concepts for each piece of promotional collateral.

Results
The Pitstop Marketing team delivered on time and on budget. The Liebherr Australia team were so impressed with the corporate profile, that the designs have been circulated to other international offices, with consideration of the profile being rolled out in other regions.

“Working with Pitstop Marketing means having a partner not a supplier. Penelope brought our organization’s marketing to a whole new level. As a result of her excellent attention to detail and creative ideas she did a terrific job with our newsletter and delivered an impressive company profile. The best thing about Pitstop Marketing is trusting I will get what I need, when I need it and not have to worry about quality – your designer is the best! Thank you for your commitment, your enthusiasm, your patience and your 'can do' attitude!”
Renata Hjelmstrom, Marketing Administration, Liebherr Australia

Our Services

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