1. Businesses don’t understand and leverage the true value of their brand
All too often I am surprised to discover hidden gems of amazing brand stories within organisations. Stories that the businesses overlook, take for granted and lose sight of due to being too close to their business which impedes their ability to be objective. They miss an opportunity to be inspired by the true authenticity of their brand.
Often the brand has never been defined, resulting in inconsistent activity and ineffective messaging.
SOLUTION: Align the team and create a culturally supported brand vision.
This can and should result in a significant forward progression throughout a business, not just in marketing but all departments from finance to operations to HR.
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BOARDROOM SEMINARS
Insightful. Focused. Interactive.
From time to time Pitstop Marketing will host seminars in our boardroom to educate, motivate and inspire our clients and colleagues.
Invitations to events will be sent via our Pitstop Tune-up subscriber list, so if you are interested in coming along, pop your email on our list (just below) or give us a buzz to find out when the next seminar is running.
There is a limit of 10 people per session.
Upcoming boardroom seminars
- Strategic Marketing – harnessing the focus
- Social Media for Business 101 - The Start line (What is it? Where do I start?)
- Social Media for Business 102 - In the race, but which direction? (I'm on, now what? Starting the conversation)
- Social Media for Business 103 - The fans are cheering, time to refuel. (Who's following me? Continuing the conversation)
- Google adwords – what’s it all about?