I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet - it might not be the right answer, but it's there." This made me think about how our actions and thought processes have changed over the last five years in terms of discovering information, and how, this is such a powerful tool in the marketing belt of anyone selling a product, service, fundraising, education, anything. ..
Strategic Marketing -
Top 12 Tips for 2012
Harnessing the focus.
Boardroom Seminar, maximum 10 people.
Ideal for: SME's who want to get more bang for their buck
Penelope Bettison, Director, Pitstop Marketing, will share her top 12 tips for setting a strategic marketing plan in 2012. Working with SME’s from a wide variety of sectors, Penelope warns not get caught up with the hype of random social media or viral marketing but plan for a strategic approach, where you get the most bang for your buck.
Penelope was invited to present this seminar in January to a group of business women with the following feedback:
"Penelope was able to open my eyes, with the presentation she presented on Advertising and Marketing. I can now confidently say that I have a greater understanding as to what ‘marketing & Advertising’ is really about. A very relaxed and informative approach, which was very refreshing. My head is now out of the sand and I am moving forward with Pitstop Marketing to steer my business in the direction that is right for my business."
Julie Cooper, Managing Director, InterVintner
She also presented her top tips in 2011 at the Westpac Women in Business Ruby Series with the following feedback:
"Very practical, comprehensive advice. Motivating, easily actioned tips"
Margot Truman, Ashby Roma & Co
"Down to earth and easy to understand presentation"
Ros Nykiel, Healthy Inspirations
"Very insightful, good, easily digestible tips"
Marianne Hong Fox Tucker Lawyers
"Speaker was very knowledgeable and engaging. Good real-life examples"
Sylvia Andersons, Variety the Children's Charity
Venue: 63 Unley Rd, Parkside
Date: Wednesday 22 February 2012
Time: 4.30pm – 6.30pm (drinks and nibbles provided)
Cost: $60 per person (20% discount for 2 or more) +gst