Tune Up

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Pitstop blog

Top 5 marketing mistakes I see again and again

Penelope Bettison - Tuesday, January 31, 2012

1. Businesses don’t understand and leverage the true value of their brand

All too often I am surprised to discover hidden gems of amazing brand stories within organisations. Stories that the businesses overlook, take for granted and lose sight of due to being too close to their business which impedes their ability to be objective. They miss an opportunity to be inspired by the true authenticity of their brand.

Often the brand has never been defined, resulting in inconsistent activity and ineffective messaging.

SOLUTION: Align the team and create a culturally supported brand vision.

This can and should result in a significant forward progression throughout a business, not just in marketing but all departments from finance to operations to HR.

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