1. Businesses don’t understand and leverage the true value of their brand
All too often I am surprised to discover hidden gems of amazing brand stories within organisations. Stories that the businesses overlook, take for granted and lose sight of due to being too close to their business which impedes their ability to be objective. They miss an opportunity to be inspired by the true authenticity of their brand.
Often the brand has never been defined, resulting in inconsistent activity and ineffective messaging.
SOLUTION: Align the team and create a culturally supported brand vision.
This can and should result in a significant forward progression throughout a business, not just in marketing but all departments from finance to operations to HR.
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Services
We are independent, unbiased problem solvers, strategists and project and brand managers, offering solutions across the broad spectrum of marketing channels. We review, refine and achieve results.
We help you to unlock insight to drive your marketing further. As your external Marketing Manager we alleviate the stress of having multiple suppliers by managing a consistent and integrated approach to deliver effective solutions.
We can deliver strategies and/or roll up our sleeves to implement them and produce the deliverables.
Our clients benefit from our approach to knowledge transfer, empowering them to use internal resources when and if they are available.
Our tailored approach considers a wide range of services including:
Strategic reviews
- Brand and marketing audits
- Competitor analysis
- Market research
- Market segmentation
- Website audits
- Collateral audits
Strategic plans
- Marketing plans
- Brand plans
- Communications strategies
- Social media
- Referral strategies
- Networking strategies
- Strategic partnerships
- Sponsorship strategies
- Client relationship management
- Internal communications
- Corporate social responsibility
- Advertising strategies
- Employee engagement strategies
- Event strategies and implementation
- Client events
- Employee events
- Exhibition participation
- Launches
Implementation
- Development and design of:
- Corporate identities / logos
- Brand guidelines
- Stationery
- Brochures
- Website
- Presentation tools
- Videos
- Merchandise
- Gifts
- Newsletters
- Signage
- Direct mail
- Advertising
- Copy writing
- Direct marketing
- Advertising
- Digital media implementation and analysis
- Stakeholder communication
- Publicity and media relations
- Develop tracking systems for evaluation