I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet - it might not be the right answer, but it's there." This made me think about how our actions and thought processes have changed over the last five years in terms of discovering information, and how, this is such a powerful tool in the marketing belt of anyone selling a product, service, fundraising, education, anything. ..
Case Studies
Catapult Wealth
Leading Adelaide Financial Planner, Tony Catt, was ready to build a new financial planning business built on transparency and a return to traditional values, with a non-commission based approach. He had an office, a team and a plan but needed a brand. With a strong reputation in the industry, Tony was likely to benefit from the loyalty of some clients who would follow him. However enticing prospective clients from often globally trusted brands, to move to a new start up, presented some challenges.
Liebherr Australia
Liebherr Group is a world leading manufacturer of construction and mining machinery but is also an acknowledged supplier of technically innovative user-orientated products and services in numerous other fields. Their Australian head office was looking for a new marketing partner, with fresh ideas to develop a new national corporate profile and reinvigorate their tired newsletter. Working with an international brand, the brand guidelines needed to be adhered to while also providing a new look and feel.
Hattam McCarthy Reeves
Hattam McCarthy Reeves (HMcR) is an accounting and business advisory firm located in Parkside, South Australia. With three Directors at the helm and a team of almost 20 people, HMcR was struggling to maintain a consistent and strategic approach to marketing and building their brand.
JNS Constructions
Jason Van Noordennen moved to South Australia from the Mornington Peninsula in Victoria with his family in 2007. He also moved his home building business JNS Constructions. After some success in building clients in a new market, Jason was referred to Pitstop Marketing to assist with developing a stronger presence in South Australia.