1. Businesses don’t understand and leverage the true value of their brand
All too often I am surprised to discover hidden gems of amazing brand stories within organisations. Stories that the businesses overlook, take for granted and lose sight of due to being too close to their business which impedes their ability to be objective. They miss an opportunity to be inspired by the true authenticity of their brand.
Often the brand has never been defined, resulting in inconsistent activity and ineffective messaging.
SOLUTION: Align the team and create a culturally supported brand vision.
This can and should result in a significant forward progression throughout a business, not just in marketing but all departments from finance to operations to HR.
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Testimonials
Liebherr Australia
Working with Pitstop means having a partner not a supplier. Penelope brought our organization’s marketing to a whole new level. As a result of her excellent attention to detail and creative ideas she did a terrific job with our Newsletter and delivered an impressive company profile. The best thing about Pitstop is trusting that I will get what I need, when I need it and not have to worry about quality – your designer is the best! Thank you for your commitment, your enthusiasm, your patience and your 'can do' attitude!
Catapult Wealth
As a start up business in the very competitive financial services sector we approached Penelope from Pitstop Marketing to create a name, image and marketing plan for us. Pitstop has done a magnificent job educating and explaining the process and ensuring we could get Catapult Wealth off the best start possible. We valued the personal attention and the depth of understanding of how we would like to position the business in the market place. I would highly recommend Penelope and her team at Pitstop Marketing to anyone.
Lush Logic
I engaged Penelope to work with me on a developing a marketing plan for lush logic and Penelope was a consummate professional throughout the process. Undergoing her workshop was fantastic and I was pleased with her assessment and recommendations for my specific situation. Her report was particularly thorough and detail oriented. Penelope was lovely to work with and I have subsequently engaged her to conduct an independent survey of my clients. I would (and have!) happily recommend Penelope and Pitstop Marketing.
Hattam McCarthy Reeves
We have used Penelope on many projects over the last 18 months including a client survey, brand and marketing review, event marketing, promotional materials (including a relaunch of our newsletter) and website upgrade. All done with a clear understanding of what is best for our business, we really enjoy working with her.
Brabham Consulting
Penelope and the Pitstop Marketing team have continually provided exceptional outcomes for Brabham. Penelope is professional and passionate about her work with Brabham. This has shown through in her genuine commitment to assist us with all areas of our brand and communications...and to go that 'extra mile' for us. Penelope is also a trusted adviser, one that Brabham feels we can discuss openly our thoughts and ideas on marketing and brand awareness. We know that we are in great, reliable hands with Penelope and her team.
Financial Services Partners
Our idea was to engage a marketing professional from outside of the financial services industry to look at our business from a completely fresh perspective. Penelope from Pitstop was able to do just that and worked with us to develop a strategic marketing plan tailored for our business and the competitive environment in which we operate. As a small business we've found in the past that having a plan is one thing, but having the time and resources to put that plan into action is another! Pitstop has the systems and know-how to drive the implementation of our strategy and the flexibility to work in with the operational demands of our business.
Tenix LADS Corporation
Without the required skills in-house to facilitate an upgrade of our web presence we elected to outsource rather than recruit. This was a decision that we regarded as having some risk because we were of the opinion we would have less control over the quality of work, however this was not the case as Pitstop provided a high quality product.
Pitstop Marketing provided us not only access to the relevant skill set but also the required scope of work to the satisfaction of all stakeholders within the estimated time frame. Tenix is a large company and the ability to successfully liaise with several individuals was equally important as the technical skills provided by Pitstop.
Australia Israel Chamber of Commerce
Penelope at Pitstop Marketing came and held a workshop with our Board to stretch us with new ideas and perspectives. She brought in independent eyes to look at the AICC from the outside and suggested ideas to create uniformity among a variety of mediums. Penelope operates with the highest level of integrity and one who takes the time to really understand their clients needs.
GETTING IN TOUCH
Call us today to see how we can help review, refine and achieve results for your business.
Call: 0420 972 480 or email
admin@pitstopmarketing.com.au